Supermarket giant Puregold once again stepped out of the store aisles and into the spotlight by championing today’s biggest Filipino music talents and making their mark through an OPM Concert held at the Philippine Arena last July 5, 2025.
Fans united for a night of celebration featuring an all-star lineup including BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola – all delivering exhilarating and soulful performances across varying genres. The show got even better with surprise appearances from OPM icons such as Yeng Constantino, Mayonnaise, James Reid, and Rico Blanco.
Some of the concert highlights came from the collaboration stages of today’s top P-Pop groups: Stell (SB19), Charlotte (KAIA), and Alfea (G22) hyped the crowd up as they danced alongside BINI for “Shagidi.” Meanwhile, Sheena from BINI, G22, KAIA, and Rico Blanco took it to the stage with SB19 with an explosive “Dungka” number.
“We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” shared Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”
OPM Con 2025 was more than a showcase of talents – it was Puregold’s love letter to its loyal shoppers, bringing the community together through music.
Fans nationwide (and from other parts of the world) flew in to witness this significant OPM milestone. VIP and premium ticket holders enjoyed a soundcheck party and went home with bags filled with freebies from top consumer brands such as: Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack ‘n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.
The night ended on a high note with an encore of the artists singing to Puregold’s brand jingle “Nasa Atin ang Panalo,” delightfully leaving the audience with unforgettable memories and a stronger community, built on Filipino pride, identity, and sound.
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