On its third year of championing Philippine music and retail, Puregold returned to the Smart Araneta Coliseum on July 11, 2026, with its growing family of OPM artists for another monumental concert experience.
This year’s edition welcomed Ben&Ben, XONARA, and ALAMAT to its powerhouse roster, joining Flow G, Skusta Clee, Sunkissed Lola, KAIA, G22, and SB19.
Living up to its theme, “Puregold OPM Con Generations 2026,” the event came full circle by connecting different eras of Pinoy music, showcasing legendary OPM icons, today’s most influential P-pop acts, and a lineup of emerging artists on the Big Dome stage.
The concert showcased a diverse mix of genres and performances, ranging from P-pop and alternative rock to hip-hop and contemporary pop, offering something for music fans of all ages.
Among the night’s biggest highlights were the surprise collaboration stages: Alamat with Jett Pangan of the Dawn, Kaia with Sam Concepcion, Kiyo with SunKissed Lola, Chito Miranda of Parokya ni Edgar with Flow G, Yuridope and Jay Durias of South Border with Skusta Clee, Armi Millare with Ben&Ben, and Bamboo with SB19.
P-pop excellence was showcased when Alamat performed “Maharani” on stage alongside Xonara, G22, and KAIA. The night culminated in a big finale featuring SB19’s “VISA,” performed with all the artists.
According to Ms. Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc., “OPM has the power to bring generations together. Puregold is deeply grateful to the artists, fans, communities, partners, and everyone who helped turn this vision into a true historical moment for OPM.”
With the steady rise of emerging Pinoy talents and the unwavering support of fans, the future of OPM looks brighter than ever. Here’s to more “Panalo” concerts from Puregold in the years to come.
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